For the trade

Room blocks for partners

The room block is where destination wedding money is made and lost. Contract it well and the couple gets comped nights, a protected rate and a free upgrade for both sets of parents. Contract it badly and they owe attrition on twenty rooms nobody slept in.

The five terms that matter

  • Attrition. The percentage of contracted rooms you must fill before penalties apply. Commonly in the region of 80 to 90 percent. Negotiate this down before signature; afterwards it is fixed.
  • Cut off date. When unsold rooms return to the resort's general inventory, typically 30 to 60 days out. Guests booking after it pay whatever the rate is that day.
  • Comped room nights. Complimentary nights released against volume, often in the region of one per fifteen to twenty paid nights. Use them for the couple, the parents and the officiant.
  • Deposit and payment schedule. Who pays, when, and whether individual guests pay the resort directly or through you. This determines your cash flow and your risk.
  • Rate protection and rate parity. Whether the resort can undercut your block on its own site or through an online agency. If it can, guests will find it and your block will empty.

Ranges, not rules

The percentages and ratios above are typical of the contracts we see in Mexico and the Caribbean. They vary by brand, season, size of block and negotiating position, and none of them is standard. Every contract has to be read.

How we run a block

Contract conservatively

We contract below the expected headcount and add rooms as demand proves out. Adding rooms is almost always possible. Removing them is not.

Multiple room categories

A block with only one category forces guests to book outside it. We contract a spread so that a student cousin and a wealthy uncle can both book inside the block.

One booking path

A single link, on the couple's wedding website, in the guest's own currency. Every booking that goes elsewhere costs the couple attrition credit and comped nights.

Active pickup management

We review pickup monthly and release unsold rooms early where the contract allows, which reduces attrition exposure before it becomes a penalty.

Guest servicing

Every guest booking, payment, date change, room change and cancellation. This is the volume work and it is the reason partners hand blocks over.

Final reconciliation

Rooming list against the resort's records, comped nights claimed, attrition calculated and disputed where wrong. Resorts make errors here regularly.

Typical block shape for a 150 guest wedding

StageRoomsReasoning
Initial contract40–45Around 60% of expected demand, keeps attrition exposure low
First add at 6 months+10–15Added once pickup demonstrates real demand
Second add at 3 months+5–10Late bookers, usually at a slightly higher rate
Final picked up60–70Roughly 2.2 guests per room across the group

Contracting 70 rooms at the outset and picking up 60 exposes the couple to penalties on ten rooms. Contracting 42 and adding to 68 exposes them to nothing. Same wedding, materially different outcome.

Who holds the contract

Depending on the partner model, the resort contract sits with us, with you, or with the couple directly. Each has different liability and cash flow consequences, and we will walk you through them before anything is signed. Terms are agreed in writing per partnership.